Why SPSS…
Ever wondered why successful firms are using SPSS for their business intelligence decisions. Read on and if you are skeptical about using SPSS for your decision making let me give you some I guess few reasons which I think would be enough to remove all the misconceived notions about this wonderful piece of analysis tool and make your nerve cells crave for SPSS.
WHAT MAKES SPSS UNIQUE!!!
In no particular order because I guess every reason stands out!!
WORLDWIDE LEADER IN ANALYTIC (PREDICTIVE) TECHNOLOGIES:
Ask big companies and I’m sure they would vouch for SPSS being their most preferred business analysis tool in their research department. For over 37 years now it has been with over a client base of in excess of thousands, be it academic institutions, governments, health care providers, market research companies it has enabled organizations to focus and improve their performance.
Who are the people who use SPSS : Quoting numbers as that what justifies I guess, since we all need number crunching in this course: around 50 US state governments base their decisions on it, the top 10 MR firms of the world, too many universities in the US (aroud 90 percent ), top 10 pharma companies and off course you have the largest news paper companies too
SOLVING ORGANIZATION CHALLLENGING ISSUES:
Academic institutions use SPSS to manage resources, predict demand for their courses and be able to able to raise funds effectively
Governments as explained above use SPSS. Now let me tell you how – lot of frauds happen, so many scams you hear of , they can use this software to detect frauds, whether people are complying or not with the rules and regulations, and offcourse for public safety and homeland security.
Even non profit org want a share of the cake. They are able to raise funds by taking accurate decisions based on the analysis they do on you know what – SPSS ofcourse.
So what are you waiting for ??
If not yet satisfied let me give you another!!
Everything happens real time In organization – so the other advantage of SPSS is:
REAL TIME DECISION OPTIMIZATION:
Firms interact with customers over the web, through the phone (thanks to Mr BELL), through direct mail or through the store, you got to take decisions that will satisfy the customers. Take a wrong one and he will spread real bad about you unfortunately to so many people (you got to hope that he doesn’t know too many people – one of the nonsense of viral marketing) . Why do you got to be in such a position. With SPSS, the wonderful thing gives you recommendations, along with supporting information on the most appropriate action to be taken with a particular customer. The software can help you predict alternatives, what a customer is likely to respond to. And of course what do you get out of it – you are able to achieve your organization goals.
And now a list as to why you need SPSS :
- SPSS can work with your existing applications – So don’t bother investing a lot on other software that not only cost lots but cost even more to maintain them. SPSS can be integrated with your existing applications
- It doesn’t take long to implement SPSS and make it running for your business decisions
A bit of statistic being thrown here:
BankFinancial, an 80+ year-old financial institution with more than $1.5 billion in assets, implemented an SPSS predictive analytics solution designed to optimize marketing campaigns. Within two months, the solution was up-and-running and the organization experienced a 700% increase in campaign response rates.
- You can easily learn it and implement it along with CRM
Another example:
FBTO, an insurance company and part of the Achmea Group, one of the largest financial services providers in the Netherlands, implemented a predictive analytics solution from SPSS. In two months, FBTO achieved measurable increases in marketing response rates and lower overall marketing costs.
- It robust and expandable
So you see be it learning SPSS in the classroom or it being used in companies I’ m sure by now you must have guessed what you are missing if you aren’t smart enough to use SPSS
By the way like everyone says SPSS started with social science and now can be used for making millions of dollars (billions too.. ) if you use it.
I leave you with this:
“it is possible to lie with statistics, but is impossible to tell the truth without it” – INDIAN STATISTICAL INSTITUTE
Source: http://www.spss.com/corpinfo/spss_edge.htm#1
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